McKinsey at MWC

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Mobile World Congress is all about connecting the people and businesses who shape our world

McKinsey is proud to partner with MWC in 2025 and will be offering several roundtables, workshops, and opportunities for networking across the most pressing topics in telecom and technology.

The landscape across these industries is evolving with continuous innovation, bringing a new set of challenges for companies to address. Those who take bold steps now will win in 2025 and beyond.

Highlights from MWC 2024

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      Themes for MWC 2025

      Our Agenda

      Explore many emerging themes through our scheduled programming at MWC
      See our agenda
      • Future of the industry
      • Future of network infrastructure and IT
      • Market expansion of African telcos
      • Responsible AI
      • Gen AI growth
      • Talent and enterprise agility
      • Sustainability
      • Emerging trends in corporate finance
      • Telco B2B value creation opportunities
      • B2C growth opportunities

      Our core team

      Andrea Travasoni
      Senior PartnerMilan
      Trusted by telcos, media, and tech companies for his expertise in building integrated digital strategies
      Brendan Gaffey
      Senior PartnerDallas
      Coleads the global Technology, Media & Telecommunications (TMT) Practice, empowering TMT clients to grow in size, value, capabilities,...
      Ferry Grijpink
      PartnerAmsterdam
      Helps telecom and media companies grow their businesses, shape new markets, and transform their organizations.
      Mandisa Mazibuko
      PartnerJohannesburg
      Serves emerging market clients on commercial growth topics in the telecommunications and financial services sectors
      Marie Rowell
      PartnerBay Area
      Works closely with high-tech and software companies to achieve above-industry growth and build sustaining capabilities
      Venkat Atluri
      Senior PartnerChicago
      Leads McKinsey’s technology and telecommunications work globally. Delivers large-scale performance improvement through technology,...

      Find us in Hall 4 at stand 4D30

      MWC

      Featured insights

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      Article
      How talent can power the ‘telco to techco’ transformation
      -
      Telcos hope to reignite growth by becoming more like today’s tech players. To achieve that evolution, they can close their...
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      Article
      Model makeover: Turning a telco into a customer-centric techco
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      Telcos can unlock significant value by becoming truly customer-centric enterprises, but it will take a new operating model enabled...
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      Article
      What it will take for telcos to unlock value from network APIs
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      Network APIs offer telcos a chance to finally generate sizable returns on their massive 5G investments, but doing so will require...
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      Report
      Shaping the future of 6G
      -
      Next-generation technology could spark innovation, attract investment, grow adoption, and revitalize telecommunications. But...
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      Article
      The growing imperative of energy optimization for telco networks
      -
      Rising energy costs, growing consumption, and the need to meet decarbonization goals are pressuring telcos to lower costs and...
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      Article
      How generative AI could revitalize profitability for telcos
      -
      The new technology offers the sector a real opportunity to reverse its stagnant fortunes. But seizing it will require embracing...

      Related practice

      Technology, Media & Telecommuni­cations

      Technology, Media & Telecommunications

      Helping technology, media, and telecommunications leaders create long-term value through capability-building, digital and analytics, and organization-wide transformations.

      Connect with us at MWC 2025

      Contact us